It’s all about the end game.
Out of an infinite number of possibilities, the best strategies involve objective evaluation, intelligence, thinking like your audience, adaptability, capitalizing on pressure points, the ability to think creatively, and utilizing the best tactics.
Making excellence moves.
Bringing the rook:
Who is our audience?
What do they like, and what do they do?
What will inspire our audience to act?
What’s working?
What opportunities do we have?
What is our competitive advantage?
Does this intertwine with our mission, vision, values?
What is our strategic end game?
Do we make sound decisions that are flexible and adaptable?
How can all this work together?
What are your competitors up to?
What marketing technology should we utilize?
Do we reflect excellence?
Will this take us to where we want to go?
Are we being confident and bold enough to make the next big move?
Checkmate. ~